Performance Creative Studio
We take your media plan and your marketing calendar and turn them into a creative roadmap: briefs, formats, and a production schedule mapped to every channel your budget touches, before anything goes into production.
The problem
There are plenty of performance creative studios that do paid social well. That market is well served. The brands running on programmatic, CTV, retail media, and Amazon DSP alongside paid social are not.
No performance creative studio is built for the full media mix. Most are not briefed from the media plan. Most do not know what the plan actually needs.
Three services. One entry point.
01
A free session where AdCreator reviews the media plan, marketing calendar, platform mix, and asset library, then builds a complete production schedule mapped to every active channel. Concept counts, format priorities, and testing frameworks are set by the objective of each channel, not just the channel itself.
Free. No obligation to proceed.
02
The monthly retainer that runs the strategy. Performance reviews. Top and bottom performer analysis by channel with hypothesis for why. Replacement briefing. Campaign burst planning for upcoming campaign moments. Monthly strategy call.
Calculated by active months and number of channels.
03
AdCreator produces the assets. Built from the client's existing asset library: photos, videos, graphics, existing creative. Every brief specifies format, platform, size requirements, visual direction, copy, brand assets, revision rounds, and deadline before anything goes into production.
Brief quality determines output quality.
Pricing
Every engagement has the same structure. The Roadmap session produces the exact cost for all three components before any commitment is made.
01 — Roadmap Session
Free
A scoping session built around your media plan and marketing calendar. You leave with a complete production schedule, asset counts, format requirements, and a total cost across all three components. No obligation to proceed.
02 — Creative Strategy Operations
Monthly retainer
Calculated by contract length and number of active channels. Covers monthly performance reviews, replacement briefing, campaign burst planning, and a monthly strategy call. Scoped in the Roadmap session.
03 — Creative Production
Per asset
Base unit price covers the primary format. Each additional platform size is a flat resize charge. Cross-compatibility rules apply automatically — formats that share across channels cost nothing extra when both platforms are active.
* TikTok, Snapchat, Reddit, and PMAX share formats from Meta when Meta is active. CTV shares from YouTube. Amazon DSP static shares from Display when Display is active. Exact costs calculated in the Roadmap session.
Your media plan took six weeks to build. Your creative brief took three days. Nobody ever remarks on that.
The approach
Brands invest significant resource building media plans. Channels mapped. Budgets allocated. Audiences defined. Campaign moments planned months in advance. Then creative gets briefed as an afterthought. The scramble happens at the end.
The media plan drives the brief, the format decisions, the channel priorities, and the testing structure. Different channels serve different objectives. The brief has to reflect that. AdCreator reads the full plan before writing any of them.
Paid social is well served. The brands running on programmatic, CTV, retail media, and Amazon DSP alongside their paid social channels are not. AdCreator is built for the full media mix, not just the platforms that are easy to screenshot.
Assets briefed with cross-compatibility in mind from the start. Not resized as an afterthought. Formats that share across channels cost nothing extra when both platforms are active.
Testing frameworks built in from the start, not bolted on after production. Applies across paid social and less conventional channels including programmatic and CTV. Paid teams can launch, track, and test against the creative from day one.
Founder
AdCreator
Nine years across brand-side and agency-side
creative production and strategy.
Three years brand-side. Six years agency-side. FMCG, retail, fitness, luxury, property, outdoor. Different clients, different categories, different channels. The kind of range that teaches you a lot about what works and, honestly, a lot more about what does not.
The understanding of the gap between media planning and creative production came from sitting inside the brand and watching the two worlds fail to connect. AdCreator is what happens when you spend nine years building toward fixing that.
The entry point
The Roadmap session is free. It works like a quote from any specialist: we review what the job requires, build the full picture, and you decide whether to proceed. No obligation. The output is useful regardless.
Book a Free Roadmap Session